In the year 2000, the average human attention span was 12 seconds. Today, it’s 8 seconds. A goldfish’s’? 9 seconds.
Attention is a muscle and like any muscle, it responds to training. For decades, we trained it for speed, for novelty, for endless stimulation.
Moreover, we talk about attention as if it’s a personal choice; as if we could simply decide to focus for longer and everything would return to normal. But no species in history has ever chosen to resist an environment that rewards speed. We don’t opt out of evolution. We comply with it.
I want to emphasize that this isn’t technology hijacking the brain. Its nature doing what nature does best: adapting. Advertising companies understand this perfectly. An ad has three seconds to capture your attention – or it disappears with a flick of your thumb.
Texting is another example. Most of us don’t use full sentences and ignore punctuation. Some of us don’t even spell correctly. Yet, communication still happens. Because when speed is essential, precision becomes optional and if the meaning isn’t lost, time is saved. And time, in today’s world, is everything.
Yet another example is song length. In the 90s, barely 30 years ago, the average song length was nearly 4.5 minutes, whereas in the 2020s, it is just over 3 minutes, with current trending songs at 2.5 minutes. The musical intro length has also visibly decreased. Classic rock pop songs like ‘I was made for loving you’ released by Kiss in 1979 had an introduction of 35 seconds while more recent songs like Gracie Abram’s ‘that’s so true’ have a non-existent introduction.
In a world where time is rare, artists cannot prioritise a long introduction knowing their target audience do not have patience. In a world this competitive, saving time isn’t laziness. It is survival.
This idea extends to AI assistants. Chatbots have shown us how easy it is to access information. So why spend hours researching any topic when AI can give us an easy-to-understand breakdown of it? Chatbots were created to compress long boing tasks into something quicker and easier. Technology is saving time like never before because we demand speed like never before.
However, let’s be honest, as much as any person loves social media, we have to recognise the challenges. Doomscrolling and its effects has sent ripples of concern through the current generation’s mind. Social media reels are intentionally short, often under 35 seconds, and sometimes as short as 7 seconds. Once everything is designed to be fast, everything else feels slow. So, when you are completing a tricky piece of work you find yourself jumping between tasks. Thaink about it, how many times have you picked up your phone mid-activity for no real reason?
The concerning part is how apathetic people are, about what that means. We get wrapped up in small tests. Minor issues. Other people’s drama. But when it comes to our own long-term futures, far less light is shone on that topic than it deserves.
There is no way to convince our generation to stop using social media, to stop using abbreviations, or to stop taking the easier way out. But we can remind ourselves every day of the importance of balance, protecting our future, and understanding our limits. The disappointing aspect of the degradation of humanity’s attention span is not why it is happening, but how unconcerned individuals fail to understand t

